Mary Meeker, an experienced analyst at Kleiner Perkins Caufield Byers made a prediction back in 2008 that “Mobile to overtake fixed Internet access by 2014”. This prediction showed that how precise Mary Meeker was about the evaluation of mobile technology.
Over the last few years, Mobile marketing has shown a tremendous growth all around the world. It has become one of the most effective marketing techniques that allow business organizations to promote their brand in the most engaging style. In other words, mobile marketing is a win for both the business leaders and potential customers. It is an ideal platform for viral campaigns, implementing content strategies and delivering personalized offers to get high degree of customer acceptance.
No doubt, mobile marketing offers a plethora of ways to build a unique brand image, but marketers fall into the situations when they don’t know how to grab more and more mobile audience. This happens because digital marketing is keep on introducing innovative marketing trends to fulfill uncertain needs of mobile visitors and customers.
Apart from this, marketers also struggles when it comes to providing rich mobile experiences related to their brands. So in this blog post, we will light upon the five trends that will empower the future of mobile marketing.
Let’s take a look:
1. Use of Interactive Mobile Applications
The growing popularity of mobile applications among mobile users allowing marketers to promote their brand via interactive app. Even, customers go with app-based interaction over the Internet or phone because apps usually concentrates on the brand in question and entices users to access complete story.
The use of mobile apps for branding is likely to become the necessity for both small as well as large scale businesses. This trend has the potential to meet the specific needs of consumers as compared to the mobile sites that may face responsiveness and Internet connection issues.
Although marketers will execute new approach towards mobile apps in the near future. Rather than creating a marketing platform for the brand, they will merge the most intriguing factors of brand while developing apps.
2. Interactive Video
Interactive video is an ingenious approach to mobile marketing that can boost audience engagement and helps you create a brand image in the most appealing style. Most of the big brands such as Toyota, and Nissan are dipping their toes into the most trending mobile marketing techniques to generate more leads for their business.
According to a survey, interactive videos have managed to grab three times more engagement than traditional video. This marketing approach gives an incredible way of representing products, services and brand effectively to the potential mobile users. Crafting rich and enhanced experience can help you generate more interactions, longer view times, social sharing integrations and a lot more to improvise the quality of videos.
In the coming years, marketers will explore more and do experiments with different aspects of interactive videos to provide rich experiences to the mobile users.
3. Follow Multiple Ways to Engage Users
Mobile marketing is not just a digital promotional campaign. It is an incredible way to boost user engagement on your brand. You can create a robust marketing voting strategy or text-in survey to interact with your customers in real time. This trick will help you get instant feedback from your potential customers.
You can also make a use of popular social media platforms to drive more and more mobile users. There are multiple social media sites on the web that can help you connect your fans and followers via mobile. The trend of social media integration has a potential to become the center of attraction for many marketers in the next decade.
4. Trend of Wearables
Mobile marketers are stepping towards the trend of integrating wearables with smartphone, iPhone and other mobile devices. These wearables will allow people to perform various activities such as tracking foot steps, monitoring heart rate during a walk or job and a lot more. This trend will mark a steep rise in the coming years when it comes to mobile marketing.
5. Location Specific Ads
Location specific advertisement is a latest trend to mobile marketing. Nowadays, mobile devices are enabled with GPS systems and location based social media apps that allows location specific ads to touch new heights in the coming future.
Users just check into the locations with social media apps and marketers will generate more information about where the users are and where they visit more often. With the help of this information, marketers can target and promote their brand effectively.
Mobile marketing is one of the most innovative marketing campaign that allows marketers and business owners to promote their brand and products effectively with potential mobile users and customers. With the help of these top five trends, you will remain in this industry for a very long time.
All you need to do is to stick with the principles of quality content, user engagement and audience retention, you will be one step closer to your brand image.