Making your online content ‘Search Engine Friendly’ is not an easy endeavor nor is it an endearing one in this competitive world. Blogs are a way of communicating facts, ideas, and concepts, and getting direct responses from your clients. Not performing an optimization on your blogs would mean outdated content, lesser site visits, and a sloppy business plan which can lead to losing the customers’ confidence in your online content whether it is marketing or academic in nature.
This is where SEO takes effect as the content superhero. It includes multiple techniques that betoken an optimization rescue mission for outdated content and leverage better SERP ranking, which is the ultimate goal of the century when it comes to drawing more traffic to your website and lead-generation.
The following pointers can help you accelerate the Search Engine success of your blogs with ease.
1. In-depth Research
Posting content randomly with research would mean shooting without an aim. On-page optimization is influenced by keywords research, which is done using the latest vocabulary for the subject, comparison with competitors, or referencing the highest ranked keywords for use in your blog. The most important part is the technique used to research your keywords. Many online tools such as The Google AdWords Keywords Tool make target keywords selection easy to bring in more traffic to your website.
2. Keywords Distribution
The right distribution of keywords in your blog/article will trigger an improved ranking of your site. Over-optimization using heavy SEO keywords density is known as keywords stuffing and is considered an unhealthy practice by Search Engine crawlers that index websites. An underutilization of keywords or the overuse of meaningless ones in your content will make your page go unnoticed in the vast Search Engine universe. The following locations on your page are considered ideal for inserting keywords, Title, Headings and Subheadings, the introduction and conclusion sections, anchor texts, and meta descriptions. These WordPress SEO tips can guide you use keywords aptly for your blog and ramp up your SEO techniques skilfully.
3. Image Linking
Images have become integral parts of a blog and online content since a picture is worth a thousand words. Images pictorially represent an idea or a marketing campaign in a faster and more understandable way as compared to words. Including relevant keywords in the file name and the alternate text value with a good relevant description of the image is fruitful. Sometimes it is through images on search engines that quality blogs are discovered by customers using keywords during their search inducing customers to visit your webpage based on the content value the image could be representing.
4. Relevant Link Building
Referencing a partner blog website by including the URL naturally during the flow of the blog content is a good way of promoting your web content. A hyperlink or an anchor text will do the trick for you and route the user to the targeted page. This can increase the traffic to the linked webpage and thus lead to a chain readership of the particular page. Many bloggers offer the benefit of a backlink to your site as a favor in return which may become instrumental in boosting the hit rates on your website and improving your Search Engine Results Page Ranking automatically.
5. Use the Reach of Social Media
Promoting blog content on social media platforms is a great idea since the reach is widespread and the volume of target readers looking for the information that you provide may be higher. Social media offers a gamut of options w.r.t the methods in which you want to promote your web content. For instance, you could either choose to link your blogs on Pinterest posts or create a Facebook post to promote the need of visiting your blog page using images, external links, or plain text.
6. Use Proactive Means of Engagement
Making readers/customers proactively engage in your content and act in order to subscribe to your content updates is a skillful way of improving site visits. Many avid blog readers or customers may compare websites and choose the one that provides valuable and the latest information. Instant notifications of updates will rouse natural interest in your website.
At the end of the day, fresh, unique, and relevant content wins customer visits to your page. SEO helps manage content effectively to help customers discover you. Optimized content speaks relevantly through words without the need for a voice to convince customers.