So you have made the decision to start a website. You will also need a domain name, one that you will likely have for a long time. You may infact have a list already with some of your favourite names. But what are some things you need to keep in mind when you finally register it? Will it resonate the internet users and potential customers?
The fact is, your domain name will have a huge impact on the web when it comes to click through rate. This can be anything from search results to referring links. There are many ways that your domain name impacts the way you market your website online, luckily, website builder WebEden are here with some tips to help you choose wisely.
1. Avoid Numbers And Hyphens
What happens when you or someone else says your brand name? Does it sound generic, or does it sound like a brand? This is why numbers and hyphens should be avoided, they simply don’t make something sound like a brand. This can appear strange to an internet user. For example, people who hear your website don’t know if you are using a numeral (4) or if it is spelled out as (four). Or perhaps they forget about the dash.
2. Keep It Short And Simple
Length matters. It is important because of processing fluency. Also, the fewer characters in the domain name means the easier it will be to type, share and say. When you see the longer domain names for example, they are often compressed, or they may not even show fully. These kind of problems can hinder the amount of people visiting your website.
3. .com Bias
The internet has been around for over 2 decades now. So why does .com matter so much when there are so many other TDL extensions out there? Again, because the internet has been around so long it means .com is more familiar with internet users, meaning they will trust your website more.
4. Target Your Area
If you have a local based business, it might be worthwhile including your city or county in your domain. This will make it simple for customers to find and remember your website.
5. Do Your Research
Make sure that what you have selected isn’t copyrighted or trademarked by another company. If you don’t, you could end up in legal bother. This could cost you not only your domain, but a small fortune too.
6. Act Fast
Domain names sell fast. Luckily, most are not expensive. So register yours as soon as you get a chance. If you have trouble finding a name that is available, website builders WebEden will help suggest names during your search to help you find the best possible solution
7. Use Keywords
Use keywords that help describe what your service or business offers. If you are driving school business you may want to register something along the lines Manchesterdriving.com. This will help improve your rank in the search engines, making you more visible to your customers.