The internet and digital technology have transformed our lives beyond what we can think or imagine. Truly the greatest inventions of all time! Innovations and technology have advanced tremendously in the past few decades.
These advancements have resulted in the digital world that we live in today where every one of us is connected to each other by the digital gadgets and the internet. From settling bills, online banking and transactions, buying goods and services to attending an interview or an online course, the internet and technology has become an inevitable part of our lives.
Considering these factors it’s not difficult to understand that the survival of a brand and business depends on how well they make use of the internet and technology. A good quality website that’s professional is essential for the growth and success of every business in this present day world.
However, having an excellent website is not just enough. You need to get good quality traffic to your website as well. For this your brand needs to occupy one of the first few positions on search engines like Google, Bing or Yahoo, to name a few. Search Engine Optimization or SEO gives websites a higher ranking on search engines.
What Is Search Engine Optimization Or SEO?
SEO is a strategy for optimizing a website so that it gets a higher ranking on search engines like Google or Bing. Identifying relevant phrases and keywords that prospective customers and clients search for and including them in the content along with photographs and hyperlinks is a major part of SEO.
Your website can be optimized by following a small group of rules. SEO also helps in making your website fast and simple to navigate through and extremely user-friendly. You can also use SEO services if you want to build backlinks to your site.
SEO can be classified as onsite, offsite and technical. Onsite SEO refers to a set of rules that has to be applied to your content and website to make it feasible on search engines. Offsite SEO aims to get your site a higher ranking on search engines using different ways to promote your company’s website. A trouble free experience to index and crawl your website is made possible through technical SEO.
Importance Of SEO For A Business
Visibility On Search Engines
When your website ranks high for keywords you have a higher chance of occupying a top position on search engines. SEO gives your brand better visibility to potential customers on search engines and a higher chance for your products and services to be sold.
Website Traffic: Higher And Targeted
With SEO you can optimize your website using the correct keywords which will draw in higher traffic to your site. SEO helps you rank high on search engine pages for the specific services your company offers. When a user searches for one or more of the services your company offers, your website gets listed on search engines. This directs targeted traffic to your website. Unlike the conventional modes of marketing like advertisements in the media or magazines, SEO helps to market your products and services to a target audience.
SEO Increases Credibility
SEO gives your website a higher ranking on search engines. This increases the credibility of your brand as the websites that occupy the top positions are considered to be trustworthy by the potential customers and clients. Most of the people choose a brand that is listed on the first page of the search engines when it comes to finally buy a product or service. This will add to the success of your company.
It is very unlikely that people are going to search a product typing your brand name in search engines unless you’re the Mercedes Benz or Louis Vuitton of your industry. SEO helps in keeping your site consistently at the top of the search engine list. When your brand name shows up recurrently at the top of the list it gets imprinted in the minds of your potential customers thereby building a brand name.
Other Benefits Of Search Engine Optimization Include:
- Higher Return on Investment
- Good online reputation
- Gives customer insight
- Highly cost effective
People depend on search engines for a number of things including doing research, finding a good University, comparing prices and quality of goods and services and even to find a good restaurant. This means people are already searching for the services and products offered by your company on search engines. Search Engine Optimization or SEO helps in drawing their attention to your site thereby increasing the chances of marketing and sales.