SEO, or search engine optimization, is an indispensable component of any company’s digital marketing strategy. Regardless of the size, scale, age or nature of your business, you need a robust SEO plan to succeed in the competitive and dynamic markets of today.
While local and small business owners increasingly understand the importance of a well-executed digital campaign, tight budgets often deter them from investing in a full-fledged SEO program. If you’re a small or mid-size business eager to gain a strong foothold online but are wary of overspending on an elaborate SEO plan, the following tips will help you boost your website’s ranking economically and effectively.
Revamp Your Site
Is your website optimized with the right keywords? Does it load quickly? Is it user-friendly? Does it have menus and submenus to help visitors find what they need? Does it have an FAQ page? Does it make it easy for people to contact you if needed? Does it have an appealing design/layout and easy-to-use interface? Is it stuffed with keywords and pop-up ads?
Ask these questions and fix the issues that could be deterring search engine bots from indexing your website.
Tag Metadata Correctly
Properly defining the title tags and meta descriptions for each of your web pages helps Google and other search engines determine what the page contains and use that information to display your site in search results.
Craft bespoke descriptions and title tags that use specific rather than generic words to best define the content on a particular page. This can take time and effort, but it’s well worth it.
Optimize Image Search
The images on your website are as important as the textual content and optimizing them goes a long way in boosting your SEO outcomes. Rename photo files using keywords; rename the title meta data in CMS; and ensure that each image has a well-defined keyword-based alt text.
Find an Affordable SEO Agency
With SEO, you can only DIY to a certain extent. A business in growth mode requires expert help, and finding a well-priced SEO service is not that difficult. Begin by contacting local agencies with experience in serving serve your niche and ask for quotes. While we don’t recommend that you fall for the lowest quote, choose an agency that offers to do a good job in your budget.
For instance, the leading digital agency Digitrio.com.sg specializes in creating bespoke SEO campaigns for local and small businesses that do not want to invest heavily in massive promotional activities but want a simple yet effective plan tailor-made to their needs and budget.
Focus on Optimization For Local SEO
Optimize your website to ensure that it will show up in local search results. Update your local business listings and social media business profiles with the right keywords and correct NAP (name, address and phone number).
Claim your local listing (local Google page) so that Google, Google Maps and others will recognize you as a legitimate local business. This greatly influences your search engine ranking.