Ways to Choose the Most Reliable Email Marketing Tool

In the current era, technology has taken the direct mailing process to the next level. It brings more stability, reliability and effectiveness to the advanced marketing procedures. You can use the new-age marketing tools to promote your products, services or business to a large number of anonymous people at the same time, without any effort. You can provide them quick and improved services by making the use of email marketing tool.

Email Marketing is one of the most compelling ways to convey the business message to a large number of audiences. You can encourage your visitors to become potential customers by offering them the best services at their doorsteps.

With the help of Email marketing tool, you can send mail to the multiple customers or subscribers at the same time. It is not only the email-marketing tool but also helps in bridging the gap between the marketers and customers. And this is the main reason why both the large as well as small-scale companies are making the use of email marketing tools to take their business to the next level.

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However, choosing the most suitable email-marketing tool is not as easy as you think. Every tool has its own specific features, functions, and advantages. In order to choose the most reliable tool, you need to consider some of its core features such as:

  • Efficiency
  • Simplicity
  • Effectiveness, and
  • Reliability

So, make sure you check all these features of an email-marketing tool as it can help you promote your online business more productively. Well, there are various other thinks that you need to keep in mind while opting for the email-marketing tool.

With the help of this blog post, we will explore some tips that will help you choose the most reliable email-marketing tool with ease.

  • A tool should be user-friendly so that you can use it without any coding skills. Most of the users of email marketing tool belong to the business sector. Such people don’t have in-depth knowledge about the coding and programming languages. Therefore, it is necessary for you to choose a user-friendly tool that can be used and managed without any technical assistance.
  • Try to choose a tool that comes under your budget. For that, you need to create a budget and then buy the most reliable and affordable email-marketing tool.
  • The email-marketing tool that you select for your business should be flexible and scalable. It should grow with your business and gives you the flexibility to expand the scale of operations.
  • You can prepare a list in your mind that what types of features you are looking for in that tool and then select them accordingly.
  • Make sure that the tool should offer the custom and auto respondent features as it will help you stay in touch with your customer’s contacts.
  • An email marketing tool should offer the highly customizable options, so that you can tweak the look and feel of your email according to your needs without any coding skills.

Note:  With the help of these easy-to-follow tips, you make the right decision while opting for the most reliable email marketing tools for your online business.

Besides these tips, you can also cross-check some of the advanced features of email marketing tools. The key features are:

  • Transactional email capabilities
  • Social media integration
  • 24*7 customer service
  • Email creation tools
  • Mobile accessibility (some of the tools provide this feature)
  • List Management tools, etc.

Here is the list of top-selling email marketing tools:


1GetResponse is one of the best email marketing tools that offer tons of powerful and intuitive features to help you create professional looking newsletters with ease.

It supports user-friendly email creator that allows you to build intriguing emails without generating a single line of coding. Plus, it comes with over 500 well-developed email templates, free access to more than 1000 images from iStock to make emails more engaging. The tool lets you convert your visitors into potential customers with ease.

2.    Pinpointe

2Pinpointe is an ideal email marketing tool for online businesses. It is a feature-rich tool that allows users to create beautiful and captivating emails or newsletters with ease.

The tool comes with the largest library of pre-tested, responsive or mobile-friendly HTML email templates that lets you create stunning email campaigns quickly and efficiently.

It also enables you to boost your marketing efficiency by making the use of robust automated emails or auto responders and trigger campaigns.

3.    Aweber

3Aweber is a simple, affordable and user-friendly email marketing and autoresponder tool that allows users to build top-class emails and newsletters in minutes.

This email marketing tool allows you connect with the other tool be it a PayPal, WordPress, Facebook, etc. It lets you create automated email campaign using the sleek drag and drop editor.


The blog post is the complete guide to the email marketing tool. We concluded the ways that can help you choose the best option, and also discovered the key features of email marketing tool.

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